Proving digital can make a difference, by raising £900 for cancer charity

In 2019, Cite (the digital agency I’m currently working at) became partners with local charity, Hope Against Cancer. With the commitment of fundraising £1,500 over two years, I organised a quiz and got involved all of the key digital agencies around the Leicester-scene.

Hope Against Cancer is committed to supporting cutting-edge cancer research by funding innovative projects that lead to improved treatments and better outcomes for people in Leicestershire and Rutland. Cite chose to support the work they do after a Director heard about the impact they are making across the area.

After running a quiz the year before, it only made sense to host a follow-up, but this time for charity. It’d be the perfect way to announce Cite’s new partnership, spread awareness for the cause and fundraise hundreds of pounds. So, after only very recently joining the team at Cite, I got my head down and started to contact friends of Cite, digital agencies, and old colleagues.

Joining the charity quiz night were to be Bulb Studios, Effect, Herdl, Masters Allen, Rock Kitchen Harris, Swipe & Tap, Un.titled and Well & Truly. All of which kindly donated to our fundraising page, which accumulated a staggering £900 before the quiz had even started.

I thoroughly enjoyed organising and being involved with raising such an incredible amount of money for an important charity in Leicestershire, it truly shows that in digital we can all make a difference in small ways, when we come together as one.

Being interviewed after the quiz for the blog article, I explained;

“The response from the agencies I had conversations with was overwhelmingly positive, it’s great to be a part of such a buzzing digital community. We practically raised Cite’s 2-year fundraising goal with one event, which is fantastic to see because Hope Against Cancer is a charity that’s helping fund research close to home.

In addition to raising money for Hope Against Cancer, I wanted to build awareness for the charity on social media among all of the marketing agencies involved. That’s why every piece of content released was created with a shareable mindset at its core. I’ll ensure this social-first approach to our partnership with Hope Against Cancer continues with future events.”