Brand & Marketing
Helping Motimate make a splash every product release
Brand.
Motimate was a rapidly growing tech start-up, and before being acquired by Kahoot!, they needed to establish the role of brand in their organisation.
After supporting in the initial stages of website delivery, I continued on the account and played a crucial role of Project Manager, working directly with the CMO at Kahoot! to market the brand consistently across all channels. One of the ways we helped them do so was by delivering creative assets for their marketing, particularly to advertise the app’s latest product releases.
Context.
• Role: Project Manager
• Squad: x1 AD, x2 design
• Date: 2021 - 2022
• Agency: Cite
BRIEF
Every time Motimate launch new updates, they drop a ‘product release’ which gives all users a snapshot of what they can expect on the platform. It was our job to define a theme for the product releases in the upcoming year, and then roll this out in each season - this time it was for Autumn.
RESPONSE
Taking inspiration from the latest updates (new language functionality, group admins, two-factor authentication, cybersecurity) and the style from the previous releases we created a landing page, crafted several social posts and built an email newsletter in HubSpot. It was my responsibility to oversee this mini project, alongside others with Motimate.
CREATIVE
We put together a suite of Autumnal assets that called out the key features with nods to the season. The most obvious way to do so was by using dark orange shades, pumpkins and sprinkling leaves throughout. A neat concept in one of our assets was a leaf blower, blowing away the old and welcoming in the new, using leaves as a metaphor.
RESULTS
There are no results on record for these mini projects, instead they formed parter of a wider piece of work between Cite and Motimate to build brand awareness for the app.