Hello.
I’m charlie. - a multi-disciplined, ambitious and versatile 22-year-old Marketing Lead with a 5+ year consistent track record of exceptional work across digital, strategy and project management. My experience is deep rooted in creativity and problem-solving; crafting a truly unique, well-rounded and valuable leadership skillset. It’s this understanding that helps me genuinely join the dots between each team, and create meaningful solutions.
I deeply believe digital can be a force for good, and as professionals, we have a responsibility to drive change. Fighting for the de-stigmatisation of mental health and creating a truly inclusive workplace is what gets me up everyday.
Currently, you’ll find me helping arts & cultural clients thrive @ effect.
Career Journey
effect • Digital Account & Project Manager
July 2023 - Present
Approached by Effect’s SMT for a dual-role, blending account / project management across their x3 largest accounts and leading a portfolio of arts & cultural organisations.
Key Achievements
Managing 10+ projects and 5+ retainers simultaneously, most of which are high-value (upwards of £100k). This includes a broad mix of websites, apps and technical.
Providing traffic & studio Management for 10+ people and leading initiatives to drive efficiencies for Studio workflows. This has, so far, included a brand new file management system and scheduling process.
Owning, nurturing and growing 6 accounts, leading close-knit teams to drive awesome solutions for renowned brands and arts and cultural organisations.
Working closely with Senior Leadership to direct Effect’s marketing, embed wellbeing schemes and launch new initiatives.
Lead Accounts :: London City Airport, Serpentine, Panache Lingerie, Way Of Life, Camden Art Centre, Phoenix & Effect.
McCann • Senior Account Executive
January 2023 - June 2023
Born in 1912, McCann is the world’s most recognisable name in advertising through countless award-winning campaigns (ALDI’s Kevin The Carrot, L’Oreal’s “You’re Worth It”, Nestle’s MilkyBarKid or Coca-Cola’s “I’d Like To Teach The World To Sing”). Across the globe, McCann WorldGroup helps brands earn a meaningful role in people’s lives applying the same vision as the day it started; Truth Well Told.
I was a multi-disciplined (and the youngest) Senior Account Executive across McCann Central, working on the fastest-growing account in Birmingham (£1.7m).
Culturally, I was an active member of the Conscious Inclusion Council, which is part of a wider DEI initiative set up by McCann Worldgroup. In addition to this, I was a Mental Health First Aider, with a mission to de-stigmatise mental health struggles in the workplace.
Key Achievements
Spearheaded an initiative in the Business Leadership department to streamline and over-deliver in pitches using microsites powered by SquareSpace, which resulted in several pitch wins for major brands. This initiative involved building websites and templates for pitches and then training junior members of staff to roll out more easily.
To refresh and modernise the competitor reviews we sent to the client, I led a complete re-working of the presentations, moving them online into a responsive microsite. I worked with design to define a style guide, then built the website and created a monthly content process for the team to use going forward.
Clients/Pitches :: Nordic Spirit (JTI), Arriva, Miele, Cedral, Scottish Power
Cite • Account Executive/Social Lead
November 2021 - December 2022
Leading and supporting a diverse portfolio of digital-first clients, nurturing agency culture, organising charity events for mental health and providing a 5/5 music taste. I was the Social Lead for SEKONDA, Account Manager for Puzzel (managing 6 clients in 6 different countries), Project Manager for creative requests from Kahoot! and Project Manager for a range of NHS projects, predominantly for NHS Employers.
During this year, Cite underwent a massive change; merging with Well & Truly and re-positioning their service offering, and expanding the team rapidly. During this time, I worked tirelessly to nurture the culture of the team, training junior members of staff and arranging inclusive events for people to take part in.
Key Achievements
Won x2 awards at Leicester Business Awards 2022.
Made Cite the most engaged agency on the Leicester scene across social, and the content created for social genuinely encouraged several people to apply, and then successfully join the team - showing our culture was being portrayed well.
Out of the long list of events I organised over the year, one of my favourites was the challenging Beacon Hill walk to raise cash for LAMP. Read more.
Partnered my client, SEKONDA, with LAMP (through good relationships) in a special charity campaign to raise mental health awareness.
Lead Accounts :: Sekonda, Motimate (Kahoot!), NHS and Puzzel.
Cite • Digital Marketing Executive
September 2019 - November 2021
Cite, an award-winning brand/insight agency in Leicester, created a bespoke position to welcome me into the team. Working in Client Services I supported end-to-end project delivery, dozens of campaigns, digital marketing and day-to-day account management.
In addition to daily client responsibilities, I took ownership of Cite’s internal marketing and charity fundraising with a mission to instil a social-first approach across the agency.
Key Achievements
Voted by peers to win the cultural bonus in 2021, a reward scheme once a year which applauds a select few team members who display innovation, collaboration & brilliance.
Mastered WordPress 5.0 (Gutenberg) to expand Cite’s service offering and redefine the way we approach, build and manage websites.
Supported the delivery of dozens of successful websites for major brands, including; Motimate (Kahoot!), International Timber, Roofspace Solutions, Pasquill, NHS Nottingham Research Hub, DawsonGroup Global and more.
Organised charity agency quiz in 2019 to raise money for Hope Against Cancer, raising over £900 for the charity and spreading awareness for cancer.
Part of the team who were nominated for a Drum Award in 2021.
Clients :: NHS, Saint Gobain, Puzzel, Motimate (Kahoot!), Nicky Tissues, WARD Recycling, Continental Tyres, DawsonGroup, Elis, Sekonda, Connect, G4S and Cite (Internal).
Swordfish Marketing • Digital Marketer
April 2019 - August 2019 (contract)
Swordfish Marketing are a content-driven agency residing in the beautiful countryside of Market Harborough in Leicestershire.
To re-calibrate my work/life balance over the Summer, I joined their close-knit team on a contract basis. Over the 6 months, I took ownership of internal marketing, trained the team on best practices, introduced SEO as a new offering, delivered social media workshops and supported data analysis on email campaigns.
Key Achievements
Helped define the tone of voice for the agency’s marketing.
Taught the team the importance and value of SEO - to widen their services.
Lead Accounts :: Electro Kabuki, Validair
WCL • Marketing Assistant
September 2017 - March 2019
Williams Commerce is the UK’s fastest-growing e-commerce agency, transforming brands into multi-million-pound businesses every day. As a full-service agency and Google Premier Partner, they work with a huge portfolio of fast-moving B2B and B2C clients including the likes of Hancocks, John Smedley and Hype clothing.
I joined the marketing team on a 15-month apprenticeship, allowing me to learn and understand the full range of digital disciplines - exploring SEO, PPC, CRO, content, social, email marketing, PR while also being exposed to the world’s leading technologies.
After passing the apprenticeship with a MERIT, I was offered the role of ‘Digital Marketing Executive’ but declined.
Key Achievements
Owned social media for the Williams Commerce group of companies, including WCL, Un.titled and Cloudfy.
Learnt how Magento 1/2 operated, and became proficient in HTML 5.0.
Led the historic social re-brand of Un.titled. Read more.
Key Clients :: Mick George, John Smedley, Poundstretcher, Stone Tile Company, Direct Vacuums, Hancocks, CH Video, Macfarlane Packaging and WCL Group (Cloudfy/Un.titled).
I refuse to compromise on these x3 values…
1.
No deadline should cost your mental health
Read that again. It doesn’t mean deadlines aren’t important. Spoiler: They are. It means applying a conscious mindset that protects and supports your team’s mental wellbeing.
2.
Team is always no.1
The best work happens when everyone is united towards a common goal through collaboration, understanding and sharing. Backstabbing and toxicity aren’t welcome.
3.
Anyone can be a leader
Leadership isn’t a job title, it’s a mindset. Leadership comes from building an environment where everyone feels heard, understood and trust is at the heart of everything.
Why I’m different
-
Mental Health, first ❤️
I’ve struggled with mental health challenges since I was a teen. After a conversation with a colleague at age 17, I realised I’d been dealing with anxiety and low mood, finally giving my feelings a validated label. That conversation practically changed my life and truly showed that open communication can make a world of difference, which is why I now prioritise the well-being of myself and anybody I work with. It’s also the reason I became a Mental Health First Aider.
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Experience, not job title 👋
Over the last 5+ years, now 22, I’ve had a squiggly career, dipping my toes into every element of advertising before most have even started. I believe passionately that everybody is creative, and skills are ultimately more important than a job title - when this approach is applied, often the best work happens.
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One step further, always 🚶
I believe digital and advertising can be a force for good, both on a global scale but also in the workplace. It’s the same reason I thrive when nurturing teams, working with charities and building inclusive cultures. And hey, who doesn’t want to love what we do?
A little bit about me
Outside of helping brands earn a meaningful role in people’s lives, I’m a music fanatic, always at a gig, spending obscene amounts on vinyl and even writing reviews for my personal brand, Give It A Spin.
Though, my biggest achievements are having self-proclaimed 5/5 music taste, and reaching 103,000 minutes on Spotify Wrapped.
If I’m not doing something musical, you’ll probably find me binging conspiracy theories, watching documentaries, fixated on my island in Animal Crossing or travelling and exploring artsy new places.
“Charlie is that rare and enviable combination of relentlessly enthusiastic and entirely capable. There is no project I have worked on - whether internal, external, or extra-curricular - which has not been improved by Charlie’s involvement. I cannot recommend him highly enough.”
TOM O’CALLAGHAN, HEAD OF DESIGN